* Owned media strategy and planning, including content creation and daily operation, aiming to build brand young and trendy image and improve young consumers engagement. * Understand the tools of social media and the mainstream social platform operation methodology （especially rednote/bilibili/douyin) , build up Mizone echo-system aim to recruit new users and improve brand awareness effectively. * Be responsible for social campaign from social activation to KOL seeding, to generate social buzz and drive in-depth product education * Be responsible for KOL